Nearly 700,000 adult American women have been diagnosed with cancer this year alone, and more than one in three women will develop some form of cancer in her lifetime. One study, conducted by The American Cancer Society revealed that 58 percent of women consider hair loss the worst side effect when undergoing chemotherapy; 8 percent are at risk of avoiding potentially life-saving treatment altogether because of their hair loss fear.
This is why Pantene partnered with the Entertainment Industry Foundation to create Pantene Beautiful Lengths. Pantene Beautiful Lengths is a program that helps provide free, real-hair wigs for women who have lost their hair due to cancer treatment. The program collects healthy hair donations (ponytails), which are transformed into beautiful wigs and later distributed through the American Cancer Society wig banks at no cost to the recipient.
“The American Hair loss Association is proud to support this incredibly important and ambitious campaign. We are committed to providing our resources as a platform to help create widespread public awareness and to help women during the greatest fight of their lives.”
Founder, American Hair Loss Association.