It doesn’t seem likely that a radio program about hair loss would rank in the top ten, but that’s exactly what has happened. Stickam.com is a social networking site that ranks video and audio programs on a daily, weekly, and monthly basis.
On March 20, 2008, Spencer Kobren’s radio show about hair loss, The Bald Truth, ranked number one for the day and then hit the number one slot again the following week. It remains in the top ten for weekly radio shows, illustrating that hair loss is a hot topic.
In fact, the show is one of Stickam.com’s top twenty rated programs of all time. As the official weekly broadcast for The American Hair Loss Association, The Bald Truth discusses health, sex, and life, but the focus is clearly on hair loss and targeted toward men.
Apparently the topic of hair loss is one that young people are flocking to. The average Stickam user is just twenty-three years old, demonstrating that hair loss is a concern for the young.
One of the show’s primary goals is to educate people about the hair loss industry, which is heavily populated with snake oil gimmicks designed more to generate revenue than to actually help hair loss sufferers. Spencer Kobren’s on-air support group offers help and assistance to men and women who are dealing with hair loss and helps listeners better navigate the murky waters of the $3.5 billion dollar hair loss industry.
A recent Yahoo News article explains:
Kobren’s on-air hook “SEX, LIFE and HAIR LOSS, America’s #1 Reality Radio Show for Men” has made this taboo subject more approachable for young hair loss sufferers and has proven to program directors across the country that hair loss hits home with the most powerful demographic in radio, males in the 18-34 year-old age range.
The Bald Truth airs every Sunday night at 8 p.m. EST on XM Radio 152 and on Stickam.com. It has been nationally syndicated for over ten years.